STEPS OF DIGITAL TRANSFORMATION

1. BUSINESS AUDIT –
MAP YOUR BUSINESS

  • Profit Mapping
  • Identify all loss generating spots: Products, Customers, Orderlines, Sales Channels
  • Cost analisys by category
  • Resource identification
  • Re-alocation by profit generators map
  • Allign all Departments
  • Plan and document for continuous evolution

2.  DIGITAL AUDIT –
HOW DIGITAL ARE YOU?

  • Brand Analysis
  • Website Analysis
  • Integrations Analysis
  • Social Media Activity Analysis
  • Performance marketing analysis
  • SEO Analysis
  • Competition analysis

BRAND ANALYSIS

  • Brand Awareness
  • Brand Association
  • Perceived Quality
  • Brand Experience
  • Brand Preference
  • Brand Loiality

WEBSITE ANALYSIS

  • User Interface ( UI )
  • User Experience ( UX )
  • Cross-device compatibility
  • Engagement
  • Conversion rate
  • Speed and timings

INTEGRATION ANALYSIS

  • Cross-system integration:
  • Ecommerce
  • ERP
  • Fulfillment center
  • BI
  • Call Center
  • CRM

SOCIAL MEDIA ANALYSIS

  • Current strategy analysis
  • Reach – organic vs paid
  • Social following analysis
  • Engagement

PERFORMANCE
MARKETING ANALYSIS

  • Current strategy analysis
  • CTR / CPC & Cost / Conversion Analysis
  • Traffic analysis & market segmenting
  • Multi-Channel Funnels analysis

SEO & SEM ANALYSIS

  • Current strategy analysis
  • Keyword research
  • SERP analysis
  • Long tail keyword identification
  • High converting keywords identification

3. COMPETITION ANALYSIS

  • SWOT Analysis
  • Top 3 competitors digital analysis
  • Global trends analysis
  • Benchmarking

4. SYSTEMS AND
PROCEDURES ANALYSIS

  • Key Users Research
  • Workflow Evaluation
  • Single Point of Failure Identification
  • Process Automation Opportunities

GET IN TOUCH

hello@digitalkey.ro
+40723 667 014